Illustration, Branding and Website Development
Raina Wallens
We partnered with author and journalist Raina Wallens to craft a cohesive, editorial brand identity that spans both her book publications and magazine features. The design concept began with a delicate, fine-line illustration style, complemented by a serene palette of muted blues and aquas, punctuated by a vibrant pop of burnt orange. By pairing classic, literary serif typography with clean, contemporary sans-serifs, we established a calming yet sophisticated aesthetic that beautifully reflects her written work. This visual language serves as the foundation for a custom WordPress website, unifying her diverse portfolio under one elegant digital home.
Visual Identity & Brand Systems
Translating a writer's voice into a visual medium requires absolute precision. We developed a comprehensive brand system for Raina that centers on custom illustration and a curated color story. This tailored identity provides a versatile framework, allowing her to maintain strict visual continuity across her social media channels, printed promotional collateral, and all future literary releases.
Website Design & Development
We designed and developed a multi-page WordPress platform that serves as a central location for Raina’s bibliography and journalism archives. The site architecture prioritizes a clean reading experience, making it effortless for publishers, editors, and readers to explore her books and published articles. Built with an intuitive backend, the platform grants Raina complete autonomy to manage and expand her literary catalog seamlessly. All text is readable for optimal Search Engine Optimization.
Digital Supervision & Performance Management
To safeguard her digital presence, we deployed the platform on an optimized, Managed WordPress hosting infrastructure. This technical foundation includes daily automated backups, proactive server-level security, and full SSL encryption. Her digital archive remains secure and high-performing, offering Raina total peace of mind while our studio remains available for larger feature additions and technical updates.
