The average timeframe to strategize a brand or a website is 4 to 6 weeks. However, being a small studio, there can be a bit of a queue to get started with a new web design. After the initial consultation and the sending of the estimate, then the client can send a signed copy of the contract and the deposit to secure their place in the queue. We usually don’t have a wait of more than a week or two.
There are occasionally periods where we are unable to take on new projects and we let the potential client know and offer references to other designers. Other times, the client may have time to wait for us to get started as long as we make the final deadline. Once a client is up in the queue, a mood board is created so that we can gather feedback and make revisions. From there, we start the actual designing, whether it is a logo or a website. This is the most time-consuming part, then after that the process goes by much more quickly and we keep the project moving at a rapid pace as the pieces all come together. One thing for a website that makes the process move along really smooth after the design phase, is to make sure that all of the content is organized and complete, which helps us to build much more quickly.
