Branding and Website Development
Roshani Chokshi
Roshani Chokshi is a New York Times bestselling author of middle grade, young adult, and adult fiction. To celebrate the release of The Last Tale of the Flower Bride, we designed a new website that reflects the darker, more atmospheric tone of her work. This is our third collaboration with Roshani, and for this redesign we focused on a dark, minimal aesthetic inspired by her signature blend of mythology and folklore. Shadow-rich photography, a gothic blackletter font, and a black, white, and gray color palette create a moody visual identity, while vibrant book covers add contrast.
"Imaginative, professional and communicative -- working with Biondo Studio was a perfect, stress-free joy. "
Visual Identity & Brand Systems
We worked closely with Roshani to refine her visual brand as she expanded her audience with new adult fiction. The concept centers on a dark, romantic aesthetic with simplicity and an air of mystery, encouraging visitors to focus on her books and storytelling.
Website Design & Development
With an extensive catalog of titles, thoughtful organization was essential. We designed the homepage to provide a strong overview without overwhelming visitors. Each book has its own dedicated page, neatly organized within an intuitive dropdown menu for easy navigation.
Digital Supervision & Performance Management
We handle ongoing technical needs in coordination with her web hosting provider. Built on the Divi WordPress theme, the site allows for efficient content management. We guide her assistant through routine updates and remain available for more advanced support when needed.
