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branding
The emotional impact of color
Although I have a lot of black in my wardrobe, I love color, and am very inspired by it. I’ll often just see a random combination of vegetables on a stand at the farmer’s market, interior design in the background of a movie, or editorial pages on Pinterest, and I’ll snap a photo or take a screenshot for later reference. When designing for a client, if they have a favorite color, or combination, then I’ll use that as a starting point if possible, and often when there is a professional photo to be used, that will set the tone for the rest of the look and a complementary or contrasting color scheme to be used throughout. read more…
Tools of the trade
There are so many different elements and ideas that go into creating a professional brand for a client. It may seem easy to say “Green is my favorite color” or “I like sans serif fonts” or “I have a logo and a headshot” but how do these puzzle pieces all work together to create an overall message that a client really identifies with and captures what they’d like to convey to the world? read more…
Minimalism to the max
The other night, I was having dinner with my aunt and a few cousins at my mom’s house. Afterwards, we were looking for a movie to watch and as my mom was scrolling, she said “How about Basic Instinct?” I said, “Are you sure?” She thought it was the one with the rabbit, but we all watched it anyway, and we got past the racy scenes by joking through them. One thing that I really noticed though, is that all of Sharon Stone’s clothing was the “quiet luxury” trend that’s been everywhere for the past few years. Except that they didn’t really call it that in 1992. I think maybe they just called it minimalism. read more…
What we talk about in the initial consultation
If you are interested in our branding or website design services, please contact us and give us a bit of background information about your project. After we review the preliminary details, we will ask you to schedule a 30 minute phone call with us where we can answer any questions that you have about working together. Many clients come to us without much knowledge or ever having worked with a designer or developer before, and we are happy to walk you through the process and to show different examples and offer options. read more…
The strategy behind branding for your business
This is one of the main things discussed in the initial consultation and we talk about the branding strategy in order to get a clear picture of exactly what you want and would like to convey before an estimate is written up. Most custom brand creation and the building of the website takes an average of 4 to 6 weeks.
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