Biondo Studio, elegant branding and efficient websites.

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Current design trends that are making brands and websites more engaging

Current design trends that are making brands and websites more engaging

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Noticing and keeping up with design trends is one of the biggest parts of my job and also one of my favorite parts. Similarly to why I loved art history so much in college, design is an expression of what is going on in society, although on more of a popular and every day level than with fine art. Keeping things current and modern, yet still letting your individual personality shine through is an important way to connect with your audience and stay up to date and relatable. Your website is a valuable chance to get undivided attention from your visitors, even if it’s just for a minute. The goal for websites is engagement, keeping people interested and clicking and staying on your site until they send that contact email. read more…

The emotional impact of color

The emotional impact of color

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Although I have a lot of black in my wardrobe, I love color, and am very inspired by it. I’ll often just see a random combination of vegetables on a stand at the farmer’s market, interior design in the background of a movie, or editorial pages on Pinterest, and I’ll snap a photo or take a screenshot for later reference. When designing for a client, if they have a favorite color, or combination, then I’ll use that as a starting point if possible, and often when there is a professional photo to be used, that will set the tone for the rest of the look and a complementary or contrasting color scheme to be used throughout. read more…

Tools of the trade

Tools of the trade

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There are so many different elements and ideas that go into creating a professional brand for a client. It may seem easy to say “Green is my favorite color” or “I like sans serif fonts” or “I have a logo and a headshot” but how do these puzzle pieces all work together to create an overall message that a client really identifies with and captures what they’d like to convey to the world? read more…

Minimalism to the max

Minimalism to the max

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The other night, I was having dinner with my aunt and a few cousins at my mom’s house. Afterwards, we were looking for a movie to watch and as my mom was scrolling, she said “How about Basic Instinct?” I said, “Are you sure?” She thought it was the one with the rabbit, but we all watched it anyway, and we got past the racy scenes by joking through them. One thing that I really noticed though, is that all of Sharon Stone’s clothing was the “quiet luxury” trend that’s been everywhere for the past few years. Except that they didn’t really call it that in 1992. I think maybe they just called it minimalism. read more…

Branding is an essential part of your business

Branding is an essential part of your business

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It doesn’t take a rocket scientist to realize how important visual aesthetics and packaging is. A walk down any supermarket aisle will have any number of brands competing for trust, attention and recognition. Big companies invest a lot of money in advertising and brand loyalty is the reason why some people will pay thousands of dollars for a handbag. Having a style of our own makes us feel good about ourselves, and allows us to express our individuality rather than being like everyone else. read more…

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