There are so many different elements and ideas that go into creating a professional brand for a client. It may seem easy to say “Green is my favorite color” or “I like sans serif fonts” or “I have a logo and a headshot” but how do these puzzle pieces all work together to create an overall message that a client really identifies with and captures what they’d like to convey to the world? read more…
The other night, I was having dinner with my aunt and a few cousins at my mom’s house. Afterwards, we were looking for a movie to watch and as my mom was scrolling, she said “How about Basic Instinct?” I said, “Are you sure?” She thought it was the one with the rabbit, but we all watched it anyway, and we got past the racy scenes by joking through them. One thing that I really noticed though, is that all of Sharon Stone’s clothing was the “quiet luxury” trend that’s been everywhere for the past few years. Except that they didn’t really call it that in 1992. I think maybe they just called it minimalism. read more…
This is one of the main things discussed in the initial consultation and we talk about the details in order to get a clear picture of exactly what you want and would like to convey before an estimate is written up. Most custom brand creation and the building of the website takes an average of 4 to 6 weeks.
A DIY website is a good option when getting your business started, but at another level, you want to be instantly recognizable within your industry and a professional and consistent brand greatly increases your credibility. We create customized branding and matching websites, social media and printed materials that gives a cohesive look to your business, and an extension of yourself. When we begin working with each person, we want to make sure that we understand who they are and what will work for them long term. read more…
Stock photos are a good option to inexpensively create a look for your branding, and there are many different companies to choose from. However, lately more and more of our clients are opting to have professional photos taken and to put their own face front and center on their website. Yes, hiring a photographer is a bit more of an expense, but having a good set of branded photos of yourself is useful for many different purposes. read more…
After we finish and launch a website, we give the username and password along with some basic instructions over to our clients in case they would like to maintain their website themselves. Many people do a pretty good job, but one very important thing that many miss is optimizing images for their website before uploading them. If you’ve ever gone to a website and a page was very slow to load while either a background or other image was filtering itself in, then that means the image was not properly optimized. read more…
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