Noticing and keeping up with design trends is one of the biggest parts of my job and also one of my favorite parts. Similarly to why I loved art history so much in college, design is an expression of what is going on in society, although on more of a popular and every day level than with fine art. Keeping things current and modern, yet still letting your individual personality shine through is an important way to connect with your audience and stay up to date and relatable. Your website is a valuable chance to get undivided attention from your visitors, even if it’s just for a minute. The goal for websites is engagement, keeping people interested and clicking and staying on your site until they send that contact email. read more…
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Upcoming improvements to the website builder
It’s been interesting to see the evolution of websites in this business and how it’s increasingly easier for clients to take control of maintaining their own sites if they’d like to. Of course, building WordPress websites from scratch isn’t as easy as the advertisements want us to believe they are. So it does take care of the huge learning curve to have a professional design and build one for you and then have you take it from there. There are many different page building software programs to choose from, and for the past 5+ years, we’ve been using one called Divi. Like many others, it uses a system of grid layouts, drag and drop modules, and highly customizable features. This allows us to build websites that are unique to each client rather than simply popping things into a pre-made template. read more…
Woo (Hoo!) Commerce
People have been asking us for years if we create ecommerce websites, and now finally… we do! (I mean… John does.) A WooCommerce shopping cart is made to integrate with WordPress and is a great way to sell your products. This is a free open-source plugin which allows us to access and customize the code to your specific needs. As with any other website, You’ll need a domain and an SSL certificate, then we can install WordPress and the WooCommerce plugin and add your products. read more…
What we talk about in the initial consultation
If you are interested in our branding or website design services, please contact us and give us a bit of background information about your project. After we review the preliminary details, we will ask you to schedule a 30 minute phone call with us where we can answer any questions that you have about working together. Many clients come to us without much knowledge or ever having worked with a designer or developer before, and we are happy to walk you through the process and to show different examples and offer options. read more…
The strategy behind branding for your business
This is one of the main things discussed in the initial consultation and we talk about the branding strategy in order to get a clear picture of exactly what you want and would like to convey before an estimate is written up. Most custom brand creation and the building of the website takes an average of 4 to 6 weeks.
The price of a professional brand or a website
The price varies depending on the project size and scope of what is needed. Some clients may need branding only, which includes the logo, and overall look and style guide for the business, starting at $1500. Others may need website design and development, which averages around $2000 and may go down or up, depending on what additional features or content will need to be built into it. Our prices are reasonable no matter what the project size and many people find custom branding and design to be a very worthwhile investment for the professionalism of their business.
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