If you have a custom blog built into your website, it’s important to keep up by writing in it. It’s essential to be consistent to attract and keep new followers and build your audience. If you enjoy writing, a blog can be a fun way to express yourself and your expertise, and to gain regular readers and visitors to your website. Not only that, but having an active blog with regular relevant content is very good for your search engine rankings.

Click here for instructions on how to add, delete or edit a blog post (that each get filtered into the blog page reverse-chronologically with the latest posts at the top.) Adding an attractive photo at the top always attracts more attention and breaks up large areas of content. There are lots of good sites out there with inexpensive or free stock images, but it’s even better to use your own. (Be sure to optimize the images that are being used in your blog posts and elsewhere on your website.) We usually build the main blog page to have the latest 10 (or less) blog posts with the ability to click through and read the entire single post on it’s own page.

Here is a simple but important tip that will show you how to make your main blog page look neater by adding a “read more” tag that gives a snippet of information on the main page and a link so that your reader can click to view the full posting on your blog. Adding categories and tags to your blog can be a really helpful way to organize it by subject matter and make it easy for your visitors to find what they’re looking for on your blog. Click here for an explanation of how those work and will be helpful for your visitors to find exactly the information that they’re looking for.