How much does branding or a website cost?

The price varies depending on the project size and scope of what is needed. Some clients may need branding only, which includes the logo, and overall look and style guide for the business, starting at $1500. Others may need website design and development, which averages around $2000 and may go down or up, depending on what additional features or content will need to be built into it. Our prices are reasonable no matter what the project size and many people find custom branding and design to be a very worthwhile investment for the professionalism of their business.

Before starting to work together, we ask that our preliminary questionnaire is filled out to give us the background info about the project. We can then schedule a phone consultation to find out the details of your needs and to answer any questions that you may have. In the next step, a proposal is sent along with a basic contract to look over. If everything is agreeable, we go from there. There is a 50% deposit due at the start of the project as well as a signed copy of the contract. Once the project is completed to your satisfaction, an invoice for the balance is sent over. If the project grows in size as we are working on it, this may add additional work and cost to the final invoice, and we will bring this point up as it arises. The same may occur if we realize that technical complications were created by the situation prior to our involvement.

Every project is different and sometimes there is custom illustration needed, complex programming, or the internal pages of the site have a lot of content, or everything needs an organizational overhaul, etc. In addition, we are available for projects that are smaller than an entire branding and website design. Sometimes only a blog design is needed, or maybe not a website at all. We also create any type of printed item with your branding identity and customized style. And of course, banners and graphics for social media. After a website is built, general maintenance, content updates, or a print or video project would be billed according to the time that it takes to complete it. We charge $100/hour for updates and maintenance only as it’s requested and needed, and we bill in 15 minute increments. Being that we work with design and development software daily, we’re very fast and a 15 minute bill at the end of the month is not unusual.

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People have been asking us for years if we create ecommerce websites, and now finally… we do! (I mean… John does.) A WooCommerce shopping cart is made to integrate with WordPress and is a great way to sell your products. This is a free open-source plugin which allows us to access and customize the code to your specific needs. As with any other website, You’ll need a domain and an SSL certificate, then we can install WordPress and the WooCommerce plugin and add your products.

In order to process credit card payments, we recommend using Stripe, which is also a free plugin. The only associated charges are once a purchase is completed which their fee is 2.9% + 30¢ per sale for domestic transactions. It’s very easy to use and setup, and extremely secure. Here’s an example of a shopping cart that we are maintaining for our client, Storipop. Please feel free to get in touch with us with any questions if an ecommerce shopping site is of interest to you.

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Tools of the trade

There are so many different elements and ideas that go into creating a professional brand for a client. It may seem easy to say “Green is my favorite color” or “I like sans serif fonts” or “I have a logo and a headshot” but how do these puzzle pieces all work together to create an overall message that a client really identifies with and captures what they’d like to convey to the world? read more…

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