How can social media help my website?

We recommend setting up accounts at Facebook, Twitter, Instagram, or Linkedin to help to promote yourself and your work. Which accounts you decide to set up purely depends on you, your needs, and your audience. We can create matching social media banners for you to use for a cohesive branded look. Social media links can be added to your website and will help your visitors to keep up with you and create a flow of traffic between your website and your social media updates. More and more clients have social media feeds (particularly Instagram) embedded right into their website.

Not everyone has time (nor wants to) blog, but the blogging feature on the website can be helpful as a way to post your latest news and for you and for others to easily share across social media accounts. Email newsletters (such as mailchimp.com or constantcontact.com) can be customized to match your branding and are also a very good way to increase visitors to your website and to your social media accounts. We work with these features often and can answer any questions you may have and figure out a plan that’s right for you.

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Woo (Hoo!) Commerce

Woo (Hoo!) Commerce

People have been asking us for years if we create ecommerce websites, and now finally… we do! (I mean… John does.) A WooCommerce shopping cart is made to integrate with WordPress and is a great way to sell your products. This is a free open-source plugin which allows us to access and customize the code to your specific needs. As with any other website, You’ll need a domain and an SSL certificate, then we can install WordPress and the WooCommerce plugin and add your products.

In order to process credit card payments, we recommend using Stripe, which is also a free plugin. The only associated charges are once a purchase is completed which their fee is 2.9% + 30¢ per sale for domestic transactions. It’s very easy to use and setup, and extremely secure. Here’s an example of a shopping cart that we are maintaining for our client, Storipop. Please feel free to get in touch with us with any questions if an ecommerce shopping site is of interest to you.

Tools of the trade

Tools of the trade

There are so many different elements and ideas that go into creating a professional brand for a client. It may seem easy to say “Green is my favorite color” or “I like sans serif fonts” or “I have a logo and a headshot” but how do these puzzle pieces all work together to create an overall message that a client really identifies with and captures what they’d like to convey to the world? read more…

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