It doesn’t take a rocket scientist to realize how important visual aesthetics and packaging is. A walk down any supermarket aisle will have any number of brands competing for trust, attention and recognition. Big companies invest a lot of money in advertising and brand loyalty is the reason why some people will pay thousands of dollars for a handbag. Having a style of our own makes us feel good about ourselves, and allows us to express our individuality rather than being like everyone else.
A DIY website is a good option when getting your business started, but at another level, you want to be instantly recognizable within your industry and a professional and consistent brand greatly increases value and credibility. We create customized branding and matching websites, social media and printed materials that gives a cohesive look to your business, and an extension of yourself. When we begin working with each person, we want to make sure that we understand who they are and what will work for them long term.
More than just putting together a logo or a website, our clients have a strong visual identity that they use for many years. This is an investment that often evolves along with them and is consistent through updates in technology and design trends. Our process involves getting to know each client and their direction and goals and to give them an identity that will take them there. You and your brand are something that you will want to shine on the internet, social media, and in person. No matter what the visual concept, a professional will provide a good strategy and clarity that can be used across all platforms. For a website, a clean and informational landing screen will provide clear direction about what you do, and lead them where to go once the visitor is there.
During the initial consultation, we’ll ask questions about who each client is, as well as their audience and goals. Some people will have very little idea about which direction to go in, and others are very specific about what they’re looking for, but most people are somewhere in-between. Looking around at your environment, things you’re passionate about, and even starting a Pinterest board to help articulate a vision definitely helps to get the process started.
Once the project is completed, it should be used consistently across all mediums. Colors, fonts, logo and overall style should be used to tie everything into the visual identity. For example, if a certain photography style is used, or combination of fonts, they should all be carried over throughout the rest of the website and print collateral. Social media banners and posts should match in tone and subject matter, making being yourself online and business promotion seamless. We are available for any matching promotional materials that you may need after your brand is established. Contact us for a free consultation and we will be happy to discuss our professional services to take your business to the next level.
