branding

Branding is an essential part of your business

Branding is an essential part of your business

It doesn’t take a rocket scientist to realize how important visual aesthetics and packaging is. A walk down any supermarket aisle will have any number of brands competing for trust, attention and recognition. Big companies invest a lot of money in advertising and brand loyalty is the reason why some people will pay thousands of dollars for a handbag. Having a style of our own makes us feel good about ourselves, and allows us to express our individuality rather than being like everyone else. read more…

Hiring a photographer for your brand

Hiring a photographer for your brand

Stock photos are a good option to inexpensively create a look for your branding, and there are many different companies to choose from. However, lately more and more of our clients are opting to have professional photos taken and to put their own face front and center on their website. Yes, hiring a photographer is a bit more of an expense, but having a good set of branded photos of yourself is useful for many different purposes. read more…

Business cards, postcards, letterhead, and other branded collateral

Business cards, postcards, letterhead, and other branded collateral

A business card is automatically created in our branding package, along with social media templates and banners. It’s important to have everything match and to have a consistent image for all of your correspondence and marketing materials. We can lay out your design for pretty much any item that you would like it to be on. Although Biondo Studio is best known for branding and websites, most clients have that same consistent image on their email marketing and print collateral too. read more…

The time needed for your custom design

The time needed for your custom design

The average timeframe to strategize a brand or a website is 4 to 6 weeks. However, being a small studio, there can be a bit of a queue to get started with a new web design. After the initial consultation and the sending of the estimate, then the client can send a signed copy of the contract and the deposit to secure their place in the queue. We usually don’t have a wait of more than a week or two. read more…

The benefits of blogging

The benefits of blogging

As social media gets more and more clogged with ads and mysterious algorithms that change weekly, newsletters and blogging are having a resurgence as a method for content marketing and establishing brand niche. A blog is a great way to share ideas, promote your expertise and increase your SEO, as search engines favor active sites that have new and unique content. We generally don’t encourage clients to get a blog if they don’t think they will write in it, but if they do, that blog content can do triple duty in newsletters and social media posts as well, so that everything can work together. But as with all marketing, consistency is key, as well as sticking with it through the beginning phase. read more…

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