Branding and Website Development
Tanea Smith
We have been working with Tanea on so many projects over the years, but we were especially excited when she decided to create a personal website to promote her speaking engagements and life coaching. We originally met when she was building an online stationary and journaling company called She’s Got Papers, and she’s taking her knowledge and experience and helping others to achieve their own goals. Tanea’s fabulous and vibrant personality is always fun to work with and the photography and color scheme was a perfect fit. In addition to her speaking engagements at New York City colleges, she has been profiled in Essence, New York Live, and Good Morning America 3, among other publications and podcasts.
BRANDING AND DESIGN
We worked with Tanea to understand the visual identity that she wanted to achieve, as well as the fonts and color scheme. Her photoshoot gave us many great images to work with and put into the layout along with her chosen font.
Website development
The home page has a good flow of general information about Tanea, leading to inside pages with expanded content for each section. This gives a good overview on the first page, making visitors want to click for more, including a full blog with latest info.
Technical assistance
Tanea’s Managed WordPress hosting includes daily automatic backups, basic website security and an SSL certficate. We also set up a branded newsletter for her with Constant Contact and integrated that into the website.
