Which software do you work with?

There are many different website builders out there, not to mention even in WordPress itself there are countless themes available. All of our sites are created with WordPress.ORG software, which is highly customizable, mobile-friendly, and allows clients to update and maintain most of the site themselves with some simple instructions. WordPress is more in-depth than a simple blogging platform because it can accommodate an entire site on your own server, including one blog page and countless plugins for different effects and features. The version of WordPress that we use is quite a bit different than the free setup of WordPress.COM software, even if the dashboard looks similar. Confusing, I know!

WordPress sites have come a long way from having a standard look and many times you can’t even tell that you’re looking at a WordPress site anymore. We use the Divi theme for all of our current sites, which build the pages using a system of modules. They are a well-known theme, that is constantly making improvements in terms of speed and functionality. It gives us a lot of flexibility as far as laying out the design and making it look and function well on all devices sizes, and it’s easier for our clients to maintain once we’re done building it. This is a good option for people looking for a basic content management system, having more control over the design options and hosting on their own server. Often times, the blog page is used for blogging but some people use the post format for other things, like sharing news and events, or the latest projects that a client has worked on. It’s an easy-to-update way to post information and share the blog posts across social media, generating cross-traffic between your social media accounts and your website.

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Woo (Hoo!) Commerce

Woo (Hoo!) Commerce

People have been asking us for years if we create ecommerce websites, and now finally… we do! (I mean… John does.) A WooCommerce shopping cart is made to integrate with WordPress and is a great way to sell your products. This is a free open-source plugin which allows us to access and customize the code to your specific needs. As with any other website, You’ll need a domain and an SSL certificate, then we can install WordPress and the WooCommerce plugin and add your products.

In order to process credit card payments, we recommend using Stripe, which is also a free plugin. The only associated charges are once a purchase is completed which their fee is 2.9% + 30¢ per sale for domestic transactions. It’s very easy to use and setup, and extremely secure. Here’s an example of a shopping cart that we are maintaining for our client, Storipop. Please feel free to get in touch with us with any questions if an ecommerce shopping site is of interest to you.

Tools of the trade

Tools of the trade

There are so many different elements and ideas that go into creating a professional brand for a client. It may seem easy to say “Green is my favorite color” or “I like sans serif fonts” or “I have a logo and a headshot” but how do these puzzle pieces all work together to create an overall message that a client really identifies with and captures what they’d like to convey to the world? read more…

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