As social media gets more and more clogged with ads and mysterious algorithms that change weekly, newsletters and blogging are having a resurgence as a method for content marketing and establishing brand niche. A blog is a great way to share ideas, promote your expertise and increase your SEO, as search engines favor active sites that have new and unique content. We generally don’t encourage clients to get a blog if they don’t think they will write in it, but if they do, that blog content can do triple duty in newsletters and social media posts as well, so that everything can work together. But as with all marketing, consistency is key, as well as sticking with it through the beginning phase. read more…