For every website we build, we automatically include basic Search Engine Optimization, which includes all Google readable text and fonts, proper heading and image tags, the installation of an SSL certificate, and responsive programming. However, some clients would like more than the basic SEO, and for those people we have some suggestions to features we can add to your site. read more…
As social media gets more and more clogged with ads and mysterious algorithms that change weekly, newsletters and blogging are having a resurgence as a method for content marketing and establishing brand niche. A blog is a great way to share ideas, promote your expertise and increase your SEO, as search engines favor active sites that have new and unique content. We generally don’t encourage clients to get a blog if they don’t think they will write in it, but if they do, that blog content can do triple duty in newsletters and social media posts as well, so that everything can work together. But as with all marketing, consistency is key, as well as sticking with it through the beginning phase. read more…
You only need one domain name to have a website, but when it comes to your business and brand, you definitely do not want to leave similar names available for copycats to register and take advantage of your search engine results or create confusion for your clients or within your industry. A strong brand is important to differentiate you, but it also helps to register every domain name iteration that you can think of. read more…
SEO optimization is one of the most important features for your personally branded website. Basic SEO friendly website setup includes website image optimization for faster page loading, alt and title tags on all images along with SEO friendly titles & descriptions for each page for better SEO and search engine ranking. The following are implemented into every site we build:
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Until just a few years ago, sites that had Ecommerce ability and had forms for credit card info, etc. needed to have something called an SSL certificate on it in order to encrypt the data and keep it secure. You can see which sites do or don’t have this protection by looking at the URL bar and seeing if there’s a padlock before the address or not. Secure sites also have a prefix of “https” rather than “http.” read more…
If you have a custom blog built into your website, it’s important to keep up by writing in it. It’s essential to be consistent to attract and keep new followers and build your audience. If you enjoy writing, a blog can be a fun way to express yourself and your expertise, and to gain regular readers and visitors to your website. Not only that, but having an active blog with regular relevant content is very good for your search engine rankings. read more…
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