Grow Your Business with Biondo Studio LLC.

Instagram changes

by biondo studio | social media, technical

You’ve probably noticed (or maybe you haven’t) that Instagram has changed their format of the square 1:1 ratio, 1080 x 1080 pixel photo grid to 4:5 ratio, 1080 x 1350 pixel rectangles. The change can be seen on your main feed and your profile on the app so far, but on desktop, my profile still shows squares, for now. The format is taller and better aligned for mobile devices, and matches the sizing of reels and stories. Many people are very angry that their carefully cropped and perfected square grid doesn’t fit the new dimensions.

Branding is an essential part of your business

by biondo studio | branding, design, print, process, social media

It doesn’t take a rocket scientist to realize how important visual aesthetics and packaging is. A walk down any supermarket aisle will have any number of brands competing for trust, attention and recognition. Big companies invest a lot of money in advertising and brand loyalty is the reason why some people will pay thousands of dollars for a handbag. Having a style of our own makes us feel good about ourselves, and allows us to express our individuality rather than being like everyone else. read more…

Generating an automatic thumbnail image

by biondo studio | social media, technical, website

Although it seems like it should be automatic to all of us, most times when you post the URL of your website to social media, there is not an instantly generated picture that shows up. This is something that we are currently building into website automatically now, but on older sites, it is actually an add-on to every project because it does take additional configuration, beyond the website itself. We are happy to give clients a properly sized image of their website to manually announce on social media if they would like, which may be all that’s needed for most people. read more…

Connecting your Instagram feed to your site

by biondo studio | maintenance, social media, technical, website

More and more clients are requesting that social media feeds be embedded into their website. The most common is Instagram, but Twitter and Facebook and a few others can be embedded also. This is not difficult to do, and we usually have our own Instagram account embedded into the website as an example, until it’s time to launch the website.

The benefits of blogging

by biondo studio | branding, maintenance, SEO, social media, website

As social media gets more and more clogged with ads and mysterious algorithms that change weekly, newsletters and blogging are having a resurgence as a method for content marketing and establishing brand niche. A blog is a great way to share ideas, promote your expertise and increase your SEO, as search engines favor active sites that have new and unique content. We generally don’t encourage clients to get a blog if they don’t think they will write in it, but if they do, that blog content can do triple duty in newsletters and social media posts as well, so that everything can work together. But as with all marketing, consistency is key, as well as sticking with it through the beginning phase. read more…

How can social media help my website?

by biondo studio | branding, social media, website

We recommend setting up accounts at Facebook, X, Instagram, or Linkedin to help to promote yourself and your work. Which accounts you decide to set up purely depends on you, your needs, and your audience. We can create matching social media banners for you to use for a cohesive branded look. Social media links can be added to your website and will help your visitors to keep up with you and create a flow of traffic between your website and your social media updates. More and more clients have social media feeds (particularly Instagram) embedded right into their website. read more…

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