A DIY website is a good option when getting your business started, but at another level, you want to be instantly recognizable within your industry and a professional and consistent brand greatly increases your credibility. We create customized branding and matching websites, social media and printed materials that gives a cohesive look to your business, and an extension of yourself. When we begin working with each person, we want to make sure that we understand who they are and what will work for them long term.
More than just putting together a logo or a website, our clients have a strong visual identity that they use for many years or decades. This is an investment that often evolves along with them and is consistent through updates in technology and design trends. Our process involves getting to know each person and their sense of style to give them something that they feel good about promoting for many years to come. You and your brand are something that you will want to promote across the internet, social media, and in person. No matter what the branding concept, our style of website design tends to be minimal and we like to have a clean and stylish landing screen with clear direction on where to go and what to do once there.
During the initial consultation, we’ll ask questions about who each client is, as well as their likes and dislikes. Some people will have very little idea about which direction to go in, and others are very specific about what they’re looking for, but most people are somewhere in-between. Well-known talent manager Celia Siegel has written a book with thought-provoking exercises that can help people in any type of business to think about what they’d like for their brand to be. (We actually designed that book along with her, to match her brand and website.) Looking around at your environment, things you’re passionate about, and even starting a Pinterest board to help articulate a vision definitely helps to get the process started.
Once the brand is established, it should be used consistently across all mediums. Colors, fonts, logo and overall style should be used to tie everything into the brand. For example, if a certain photography style is used, it should be carried over throughout the rest of the website and print collateral. Social media banners and posts should match in tone and subject matter, making being yourself online and business promotion seamless. We are available for any matching promotional materials that you may need after your brand is established. Contact us for a free consultation and we will be happy to discuss the potential of your unique and stylish brand.
