social media

No Squares Allowed

No Squares Allowed

You’ve probably noticed (or maybe you haven’t) that Instagram has changed their format of the square 1:1 ratio, 1080 x 1080 pixel photo grid to 4:5 ratio, 1080 x 1350 pixel rectangles. The change can be seen on your main feed and your profile on the app so far, but on desktop, my profile still shows squares, for now. The format is taller and better aligned for mobile devices, and matches the sizing of reels and stories. Many people are very angry that their carefully cropped and perfected square grid doesn’t fit the new dimensions. It also messes with my OCD to now have a blank space to the top and bottom of some of my posts to make them conform to the new grid. But to be honest, I was never crazy about the mandatory chopping of my posts into squares, and posts were one size, stories another, just one of many things about Instagram that bugged me. read more…

What is branding and why is it important?

What is branding and why is it important?

A DIY website is a good option when getting your business started, but at another level, you want to be instantly recognizable within your industry and a professional and consistent brand greatly increases your credibility. We create customized branding and matching websites, social media and printed materials that gives a cohesive look to your business, and an extension of yourself. When we begin working with each person, we want to make sure that we understand who they are and what will work for them long term. read more…

Why does a blank image come up when I post my link on social media?

Why does a blank image come up when I post my link on social media?

Although it seems like it should be automatic to all of us, most times when you post the URL of your website to social media, there is not an instantly generated picture that shows up. This is something that we are currently building into website automatically now, but on older sites, it is actually an add-on to every project because it does take additional configuration, beyond the website itself. We are happy to give clients a properly sized image of their website to manually announce on social media if they would like, which may be all that’s needed for most people. read more…

Should I have a blog on my website?

Should I have a blog on my website?

A blog is a great way to share your thoughts, promote your business and increase your SEO. The search engines favor active sites that have new and unique content. Writing informative relevant blog posts is a great way to share information and get regular followers visiting your website. Also, the more relatable content that you have on your website the more likely your search results will improve. It also helps to create an area of expertise and an interest in your brand and get back and forth traffic between your site and the outside world. read more…

How can social media help my website?

How can social media help my website?

We recommend setting up accounts at Facebook, Twitter, Instagram, or Linkedin to help to promote yourself and your work. Which accounts you decide to set up purely depends on you, your needs, and your audience. We can create matching social media banners for you to use for a cohesive branded look. Social media links can be added to your website and will help your visitors to keep up with you and create a flow of traffic between your website and your social media updates. More and more clients have social media feeds (particularly Instagram) embedded right into their website. read more…

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